Dow AgroSciences launched its new blog, Panorama, as a resource to lawn care operators and golf course superintendents looking for information to help grow their businesses. Designed to engage, educate and train, the blog offers content on the company’s products and services, labels, research, business tips, pest identification and industry news.
“This format will allow us to produce content more frequently and efficiently to provide customers with business-building information that is easily accessible, timely and simple to share,” said Andy Kaler, the company’s product manager.
The Dow AgroSciences’ marketing team, sales representatives and field scientists, as well as industry experts and third-party researchers will write the content for the blog.
