Complete with a World War II tank, live bald eagle and more, Dixie Chopper’s “Chopper Army,” a military-themed marketing campaign, returned to GIE+EXPO in Louisville, Ky., Oct. 21-23.
But it wasn’t all fun and games for Dixie. The company also released its 2016 product lineup, which featured updates and cosmetic enhancements to its existing zero-turn, walk-behind and stand-on models.
“Dixie Chopper has expanded its product portfolio, hired additional staff and increased our coverage in the market,” said Dixie Chopper Vice President and General Manager Chris Vernon. “As a result, we’ve seen significant increases in sales, segment share, brand awareness and dealer confidence.”
Dixie Chopper added several new models to its Silver Eagle zero-turn series. The new 72-inch Elite X deck with X-blade technology is now available on the Silver Eagle. With Kawasaki FX and fuel-efficient Kohler EFI engine options, the Silver Eagle can cut up to 6.4 acres per hour.
In addition to sponsoring Grand Funk Railroad’s performance Oct. 21, Dixie also announced its sponsorship with reality TV celebrity Willie Robertson of Duck Commander.
