In the December 2012 cover story, “Game changer,” we outlined Sheffield Village, Ohio-based Weed Pro’s steps to inbound marketing success. Here are two specific inbound campaigns the company launched to generate additional revenue and their results.
Water less campaign
Goal: Up sell John Deere Landscape’s Moisture Manager product in June and July
Tactics: Emails, Tweets and Facebook posts featured watering guides, product information and other material to promote the new product
Results: 46 treatments sold, generating $5,000 in additional revenue
Fall aeration campaign
Goal: Generate aeration and overseeding business from existing and new customers in August and throughout the fall
Tactics: Emails, Tweets and Facebook posts featured fall recovery guides, stressing the importance of fall aeration
Results: 319 estimate requests and 244 sales, returning $34,784 in revenue
