Canopy Lawn Care, a provider of sustainable lawn care treatments, made a pivotal shift to focus exclusively on its proprietary lawn treatment program. According to the company, this strategic move allows it to refine its services and offer improved results for customers while also creating a simplified and scalable business model for franchisees.
“Canopy is unique because of our proprietary program, which we’ve spent years perfecting,” said Hunt Davis, founder and CEO of Canopy Lawn Care. “Our approach goes beyond synthetic fertilizers to focus on developing the soil itself. By nurturing the foundation, we achieve greener, healthier lawns that thrive year-round while also protecting the environment.”
Canopy Lawn Care’s decision to move away from landscape maintenance services and concentrate solely on lawn treatments is based on a commitment to sustainability and operational simplicity, shown in its program rooted in agronomic science. The proprietary treatments include natural ingredients like coffee grounds, amino acids, sea kelp and probiotics. These components replace the salts, chlorines and synthetics found in outdated programs, which harm soil microorganisms and contribute to runoff, according to the company.
“Our program has removed a lot of the harmful components that traditional lawn care programs have relied on for decades,” said Mike Hrivnak, director of agronomy. “Salts, chlorines and synthetic chemicals not only damage the soil microbiome and the billions of microorganisms that naturally sustain plant health but also create significant runoff, harming the environment. Instead, we’ve replaced those with natural, beneficial products like repurposed coffee grounds, sea kelp, and probiotics — ingredients that feed and stimulate soil health, creating a sustainable ecosystem for vibrant, green lawns.”
For franchisees, the shift enhances Canopy’s model with benefits such as:
- Exclusive access to proprietary products: Canopy’s vendor partnerships ensure access to ingredients no competitor uses. This relationship enables franchisees to benefit from bulk buying power and cost savings as the brand continues to grow, according to the company.
- Simplified operations: The focus on treatments eliminates the complexities of landscaping, allowing franchisees to run streamlined, low-labor operations.
- Scalable success across regions: With proven results in diverse climates and soil types, Canopy aims to offer a replicable model across the United States.
“As part of the Empower Brands family, we leverage their scale to negotiate the best prices for our franchisees,” Ben Wright, chief operating officer added. “This ensures our owners can focus on growing their business while delivering unmatched results to their customers.”
