Authority Brands, a home service franchise company, launched a new lawn care company: Lawn Squad franchising, which is developed from the Weed Pro name and system. Weed Pro joined the Authority Brands portfolio in April. Lawn Squad will offer an array of services, including lawn fertilization and weed control, lawn aeration and seeding, as well as lawn grub and insect control for both residential and commercial properties.
Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, the business currently serves the needs of the Cleveland, Columbus and Cincinnati, Ohio, markets.
“We are building upon the foundation that made Weed Pro a success while embracing a broader vision of growth and impact,” said Rob Palmer, founder of Weed Pro, now franchising as Lawn Squad. “Our mission is to provide exceptional lawn care along with a platform for franchise owners who share our passion for excellence.”
The Authority Brands said the alliance provides Lawn Squad with access to resources, including marketing insights, technology advancements and operational support.
“The transformation of Weed Pro to Lawn Squad as a franchise brand represents a milestone in our ongoing commitment to innovation and growth. With the acquisition of Weed Pro in April, we saw a remarkable opportunity to elevate the brand and expand its reach,” said Craig Donaldson, CEO of Authority Brands. “As Lawn Squad joins our portfolio of home service brands, we are excited to provide the necessary support and resources for the business’s continued success. Under Rob Palmer’s leadership, I expect Lawn Squad to become a national brand in no time.”
