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Author: Jeff Korhan

Jeff Korhan

Jeff Korhan

Jeff Korhan is the owner of True Nature Marketing, a Naples, Fla.-based company helping entrepreneurs grow. Reach him at jeff@truenature.com. Jeff works with service companies that want to drive growth and enhance their brand experience with digital platforms.

Communication Coach: Predict customer behavior like Amazon

What customers do informs us of their desires. What they are reluctant to do offers insights into fears and obstacles that must be addressed before they will buy. Last year Amazon bought Whole Foods to extend its retail dominance into new product lines and for the brick and mortar opportunity to study buying behavior. Amazon […]

Communication Coach: How the right words predictably sell

  I get it. Writing is not your thing. You would rather craft your message with a video. That’s your preferred communication medium. Or maybe you like to use snapshots on Instagram to tell your story. What matters is finding a medium that you are comfortable using. Just keep in mind that whether your message […]

Tips for managing your data

Data is the building block of scientific research, which is why it’s useful for backing up claims. Data also is a resource that becomes more valuable as it becomes smarter. Your data systems can work day and night without bathroom breaks, gaining insights about your business. You just have to plan for it. People assume […]

Communication Coach: Why your business needs a communication response plan

Professional athletes pay close attention to everything their bodies tell them. Each signal communicates the need for taking action. A sharp pain signals danger. It may be a weakness, an imbalance or something worse that’s calling out for attention. But what action, if anything, should be taken right now? A version of this is happening […]

Communication Coach: Why customers expect brave marketing

Your best customers are more than customers. They are advocates that want to see your business reach new heights because when you, win they win, too. Don’t make the rookie mistake of giving them bland marketing and then hoping and praying they will respond. You have to be brave, so you can engage them. Take […]

Communication Coach: How to perfect your brand story

W. Edwards Deming was an American engineer who was revered in Japan for his contribution to transforming the country into a global manufacturing leader. He said, “If you cannot describe what you do as a process, you don’t know what you are doing.” People believe they know what they’re doing until they’re put to the […]

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How to grow your audience, your referrals and your business

Landscape Management, Landscape Digital Institute and I partnered last year to launch the first landscape industry digital marketing survey. We think you’ll be interested in the results. In addition to showing how landscaping and lawn care companies are using digital marketing now, we’ll reveal how industry practices compare with proven digital, social and email marketing […]

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Be a digital recruiting success

Effective digital recruiting requires captivating storytelling. If you could have five minutes of your dream candidate’s attention, what would you say to dazzle him? Imagine what your ideal candidate would like to hear. Desperate companies tend to throw everything they can offer into the conversation, hoping to get lucky. This is like trying to marry […]

Map the customer experience

When hiring, many business owners say they value attitude and personality more than expertise and skill because the latter can be learned. If this claim is true, why are most green industry websites selling skill and expertise to buyers who are looking to hire companies with personality and a caring attitude? Most industry websites are […]

Be a trusted source

When businesses ask me to boost their search engine optimization (SEO), I always suggest blogging, which is now known as a form of content marketing. Yet, most resist or completely reject the idea because they believe SEO is paid advertising. Do you think people are searching the Internet for ads? People want solutions to their […]

What should I be doing to grow my business?

Talk to your customers to develop more intimate relationships with them, teach them what you know about your business and work together to create what hasn’t been done. There was a time when a business could grow on the merits of quality products and service alone, but that’s not nearly enough these days. In this […]

Humanize your business

How social media makes your firm more likeable, trustworthy and attractive to new customers. While many companies are busy adding social media to their marketing practices, they’re not fully understanding the magic that makes it work: its humanizing qualities that make your business more approachable. For the most part, businesses are simply adding a social […]

April 2013 Web Extra: 6 lessons from the social marketing trenches

There is a big difference between saying you are an entrepreneur and being one. When I was busy planning my landscape business I read a story about Jim Koch, the founder of The Boston Beer Co. and brewer of Samuel Adams beer. He too was stuck in the planning stages of his entrepreneurial venture until […]

How to engage clients with social media

What’s the most valuable yet underutilized resource in your business? For most small businesses, it’s customers. One of the web’s principles is to serve consumers first and businesses second. So, as customers move online in greater numbers, their collective voice will become stronger, thereby creating disruption in every business sector, including the Green Industry. This […]

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