Skip to content

Author: Jeff Korhan

Jeff Korhan

Jeff Korhan

Jeff Korhan is the owner of True Nature Marketing, a Naples, Fla.-based company helping entrepreneurs grow. Reach him at jeff@truenature.com. Jeff works with service companies that want to drive growth and enhance their brand experience with digital platforms.

(Photo: designer491 / iStock / Getty Images Plus / Getty Image)

Marketing Mojo: How to gain more and better referrals

Jeff Korhan shares the key role referrals can make to you and your business to find and keep your ideal clients.

(Photo: Galeanu Mihai / iStock / Getty Images Plus / Getty Images)

Communication Coach: How to make 2022 your best year ever

Jeff Korhan shares how you can use social media marketing to engage with communities to boost your green business this year.

(Photo: DaLiu / iStock / Getty Images Plus)

Communication Coach: Own your 2022 big goal

Goal setting should be uncomplicated. Settle on a meaningful target and go after it. Making it one that rallies a team requires thoughtful discussions and crafting a workable plan. Just remember what Dwight D. Eisenhower said:  “Plans are nothing; planning is everything.”  The plan is the byproduct of what matters most, the critical thinking and […]

Communication Coach: Tips to audit your 2022 marketing

Jeff Korhan says that when you focus and improve on gaps in your customer experience, you can boost your leads and referrals.

(Photo: Olivier Le Moal / iStock / Getty Images Plus)

Communication Coach: Local SEO trends that are sure to last

Jeff Korhan shares how Google Business Profiles and solid content can help your business gain more traction for your website.

Photo: Mykyta Dolmatov/iStock / Getty Images Plus/Getty Images

Communication Coach: Business leaders are teachers

Jeff Korhan explains why business leaders should spend time teaching employees and customers to build confidence and enhance business growth.

(Photo: yanyong / iStock / Getty Images Plus)

Communication Coach: Learn how to write clearly to build your brand

Jeff Korhan shares tips and tricks to help you communicate clearly and effectively to build your personal and company’s brand.

(Photo: Blue Planet Studio / iStock / Getty Images Plus)

Communication Coach: Why you should use technology to prevent negative reviews

You received a negative Google review, and it sucks because it’s not your fault. You may not have done anything wrong, but did you do everything possible to prevent it? Negative reviews are like accidents, despite your best efforts, they will occasionally happen. Professionals evaluate them by asking if they were avoidable. If you do […]

(Photo: gustavofrazao / iStock / Getty Images Plus/Getty Images)

Marketing Mojo: How investing in this platform can grow your business

Jeff Korhan shares how developing your own audience contact list puts you in control of your own sales, leads and business growth.

(Photo: alexsl / iStock / Getty Images Plus)

Communication Coach: How to use content to grow your business

In the first decade of my career, I worked in several corporate sales and marketing roles. It was a great experience, enjoying the many perks and learning about business, just not small business. Leaving that world and its many support systems to launch a landscaping company was scary. I had thousands of questions, including how […]

(Photo: Pixsooz / iStock / Getty Images Plus / Getty Images)

Communication Coach: Stop chasing and start closing more estimates

It’s that time of the year when production and selling are competing for your time. There’s a sense of urgency to make the most of this peak season before it tapers off. In a recent Facebook conversation, a contractor shared her frustration with working up estimates and never hearing back from the prospective buyers. While […]

Marketing Minute: How to turn email into a conversation with your clients

In his debut video, Jeff Korhan, green industry consultant, shares how you can use digital technology such as email to build a relationship with your clients.

Communication Coach: How to protect your company with response plans

Business growth is a good thing, but only if you are prepared. If you were to land the contract or client of your dreams, could you handle it? In every industry there are variables. This can be the weather, available financing, recruiting the right talent, training and retaining them and having a clean safety record. […]

Chess board (Photo: Olivier Le Moal/iStock / Getty Images Plus/Getty Images)

It’s time to refine your strategic vision

LM columnist Jeff Korhan explains why it’s worth it for landscape companies to consider whether it’s time for a strategic vision review and reset.

Communication Coach: Trust your instincts to grow client relationships

One of my longtime landscaping clients kicked off our relationship by informing me that wherever he lives his landscaping always sets the standard. He wanted us to create a showplace whose beauty would be appreciated by all of his family, friends, and neighbors. Of course, we loved the idea and enthusiastically sought to make it […]

Five stars (Photo: marchmeena29 / iStock / Getty Images / Getty Images Plus)

Communication Coach: Get reacquainted with customers to drive 2021 growth

LM columnist Jeff Korhan explains how landscape companies can get reacquainted with their customers to help drive growth in 2021.

Businesspeople in meeting (Photo: Jirapong Manustrong/iStock / Getty Images Plus/Getty Images)

Internal marketing: Empowering employees to win with customers

Jeff Korhan explains how landscape companies can use internal marketing to empower their employees to win with customers.

Communication Coach: How Zappos got the customer experience right

Zappos reimagined the customer experience by building a culture of people who are passionately committed to delivering wow through service. The recent and unexpected passing of Tony Hsieh, the former CEO and first investor in Zappos, reminded me of the early days of social media and how it influenced that transformation. When I joined Twitter […]

Communication Coach: Target buying intent

As the landscaping season winds to a close in many regions, contractors are looking to pack the schedule to maximize profits for the year. Time marches from autumn to winter with amazing predictability, but there are always opportunities for filling gaps with the right work. Current customers that know, like and trust you should always […]

Image: Jirsak/iStock / Getty Images Plus/Getty Images

Communication Coach: The best sales training book

A few weeks ago, I noticed a Facebook request for a recommended sales book to help an entry-level landscape designer find her way with clients. My first thought was that nobody learns to sell from a book. This brought back memories from my struggles as a technical sales representative just after college. I was primarily […]

Photo: HAKINMHAN / iStock / Getty Images Plus/Getty Images

Communication Coach: One of the most overlooked marketing opportunities

Most business owners are familiar with the basics of their Google My Business (GMB) profile, but they are overlooking one of its dark secrets. A GMB profile is a mini-website Google gives us to cultivate relationships with prospective clients. Most of us are already doing that with our websites and social media channels. However, Google […]

Person working on computer (Photo: Hakinmahn/iStock / Getty Images Plus/Getty Images)

Marketing Mojo: Be a friend to win with SEO

Landscape Management columnist Jeff Korhan explains how companies can be successful in an increasingly SEO-dependent world.

Communication Coach: Take the meaningful marketing risk

According to a recent Ad Age magazine article, people are now more interested in gardening, exercise and home entertainment because these activities give our lives purpose and meaning. The study revealed most of the hottest brands benefited from technology. Zoom and Microsoft prospered because home-based technology replaced what remained idle back at the office. Other […]

Email notification (Photo: Redlio Designs / iStock / Getty Images)

Communication Coach: How to create an engaging client newsletter

A few years ago my company, Landscape Digital Institute, and Landscape Management surveyed the industry on its use of digital marketing. Hundreds of responding companies reported plans to do more with it. Surprisingly, email marketing was named among the least favored marketing channels. What’s puzzling about this is that email marketing is 400 percent more […]

To top