Amid ongoing challenges in the agricultural market, Atticus announces the launch of 69 brand alternatives for market year 2026, providing growers and end-users with new, cost-effective solutions during a time of tightened budgets. This new product lineup for 2026 features insecticides, fungicides and herbicides for both agricultural and EcoCore segments.
These Brand Alternatives deliver significant cost savings while unlocking agronomic and business opportunities that were once limited by high costs or reduced application rates that could compromise performance and contribute to resistance issues. With new viable options available, such compromises are not required.
Atticus has invested in developing, registering and commercializing a comprehensive portfolio providing retail professionals solutions for localized success. The motivation behind Atticus extends beyond product development. It lies in the ongoing commitment to diversify sourcing and formulation ingredients to decrease exposure to tariffs and supply chain disruptions. This commitment, combined with the high standards Atticus sets for its manufacturing partners, underscores the company’s promise of reliability.
“Atticus has no market power – except that which is entrusted to us by our customers through their partnership, placing their confidence in Atticus; we have nothing to force, only opportunity to facilitate, and trust to earn. Scrappiness built Atticus, and it’s what will keep us long-term viable. We are pleased to offer our MY26 product lineup, and we are greatly appreciative for the opportunity to earn the position as your Welcomed Alternative,” says Chris Nowlan, vice president, marketing.
To learn more about the specific Brand Alternatives for MY26, visit here.
