Jim Laiche, water conservation business manager for the Toro Co., was awarded the American Society of Irrigation Consultants (ASIC) 2014 Roy Williams Memorial Award at this year’s annual conference in Portland, Ore.
Laiche joined Toro in 1988. As regional sales manager, Laiche organized Toro University training events and taught irrigation workshops at various universities. He was a central control specialist, working with several large institutions to reduce irrigation water use, including Disney, University of Notre Dame, Baylor University, Central Park, General Mills, Yum Brands and Darden Restaurants.
“I’m honored to be recognized with the Roy Williams Award and be in the company of such great past recipients,” Laiche said. “I don’t see myself as anyone special. I can truly say that I love my job. When you feel that way, just doing what you do for a living is a privilege not a task.”
Laiche has a BS in horticulture from Louisiana State University, where he also earned a Masters in landscape architecture.
