Minneapolis-based Polaris Industries has formed a strategic partnership with Ariens Co., a Brillion, Wis.-based manufacturer of outdoor power equipment. Both companies expect to benefit from this arrangement, growing through exposure to adjacent markets, fostering innovation through shared technology and R&D investments and creating new sales opportunities for select dealerships in both networks.
The partnership includes Polaris supplying Ariens with a work vehicle under the latter company’s Gravely brand, which focuses on professional users. Polaris has executed similar partnerships in the past, notably its ongoing partnership with Bobcat Co.
“By partnering with Ariens, we bring together two leading and highly-respected companies that are well-positioned for growth,” said Scott Wine, Polaris chairman and CEO. “This partnership will enable Polaris to grow beyond our core powersports market, as we will reach new customers with innovative, relevant new products. We are looking forward to working with Ariens for many years to come.”
Polaris and Ariens officials said the two companies share similarities in their business cultures. Both have long histories rooted in the Midwest and have grown significantly with a disciplined focus on lean manufacturing processes, innovative products and passionate employees.
