Aborjet and Ecologel launched a new version of its Hydretain Advantage Program.
Hydretain is a soil moisture management technology designed to drastically reduce watering requirements of turfgrasses, trees, shrubs, flowers, indoor and outdoor plants and agriculture.
The Advantage Program, which aligns with the initiatives of Smart Irrigation Month, provides a unique opportunity for lawn care operators (LCOs) to grow their business while helping their customers combat dry spots, wilt, drought and watering restrictions, particularly during the driest months of the year.
Originally launched in 2011, TheHydretain Advantage Program was developed to provide free marketing support to LCOs. The mission is to help LCOs offer Hydretain services without having to spend time and money developing their own individualized sales and marketing materials. Upgrading the program largely provides a more robust media library to support overall digital marketing and communications to help service providers, according to the company.
“The more an applicator knows about our products, the more comfortable they will feel in offering the service,” said Sarah Spatola, Ecologel director of marketing. “Education and agronomic support have always been a key component to the program, but in this COVID-19 era, we’re transitioning to include more opportunities to learn via live and prerecorded webinars. Over the last few years, we’ve seen a significant shift in the way our customers communicate with their customers, and we wanted the program to support the need for increased digital content and messaging.”
In addition to increasing their digital marketing support, Arborjet and Ecologel has upgraded the Hydretain Advantage Program to include a user-friendly account management system as well as a point-based reward system.
