Employee video testimonials are one way companies are branding themselves as a great place to work, according to the article “Attract Talent by Telling Your Employees’ Stories” on the Society for Human Resource Management website.
These short videos, which may populate career websites or web pages, blogs and social media accounts, seek to turn corporate mission statements and core values into personal stories.
“We all love a good story, and so do candidates,” says Lori Sylvia, founder and CEO of Rally Recruitment Marketing. “That’s why storytelling has become an important recruitment marketing skill for everyone in HR and talent acquisition.”
If you go this route, be sure to capture authentic stories from your staff’s point of view, experts say.
“Be true to your employer brand—don’t try telling employees’ stories from their manager’s perspective or the company’s perspective,” Sylvia says. “Employees and candidates will see through it.”
Photo: ©istock.com/marcojavier
