On-demand lawn maintenance platform LawnStarter secured a Series A investment of $6 million led by San Francisco-based Binary Capital. This round brings LawnStarter’s total funding to $7.25 million and will help the company expand its geographical coverage and make key hires. The startup is based in Austin, Texas.
This round of funding comes six months after LawnStarter closed its $1 million seed round, including participation from several angels, including Gary Vaynerchuk via Vayner/RSE.
LawnStarter, which operates in the Washington D.C. area, Austin and Orlando, Fla., plans to expand to other U.S. cities this year.
The majority of the lawn service providers that work with LawnStarter in these markets have more than 15 customers via the service, cofounder Ryan Farley tells LM. Several companies have added additional crews to cover this demand, and only one company has self-deactivated, he said.
To grow, LawnStarter expects to add a vice president of engineering, several engineers and a few marketing professionals, said CEO and cofounder Steven Corcoran.
“We’re proud of what we’ve built, and we couldn’t be more excited to have Binary Capital as partners,” Corcoran said. “While the future is certainly looking bright, it’s important to keep working day and night to create the ultimate experience for both consumers and lawn care companies.”
Related: August 2014 cover story: Mobile technology at your fingertips
