Kevin Kehoe of Aspire discusses what numbers in your financial reports matter most. He provides a wealth of business building and benchmarking ideas to help green industry professionals better understand their businesses as compared to the industry. One key takeaway or insight was for contractors that provide commercial landscape maintenance services. Net profits for a maintenance company are reduced when it loses a commercial maintenance account. This often happens when the current facility manager loses his job, causing you to lose the account. Kehoe suggests developing relationships with senior personnel at the site so that even if the FM moves on, you can still keep the account.