The Propane Education & Research Council (PERC) unveiled a new logo and brand identity for propane: PROPANE Clean American Energy.
The notion with the logo, anchored by the image of an American bald eagle, is to highlight propane as an increasingly American-made alternative fuel at a time when U.S. propane production from natural gas liquids is at record levels, according to PERC. President and CEO Roy Willis said the change emphasizes recent investments by the propane industry in new technologies, including propane-powered vehicles, school buses, mowers, irrigation engines and other equipment.
“We hope PROPANE Clean American Energy will increase consideration of propane as a clean, affordable and American-made alternative to conventional fuels among fleets, commercial landscapers, contractors, producers and homeowners,” Willis said. “Increasing domestic demand for propane in the U.S. will ultimately lead to cleaner air and increased use of our nation’s own energy resources, rather than relying on foreign oil.”
The new logo and tagline replaces the previous mark, PROPANE Exceptional Energy, and will be used in all PERC-produced materials. Plus it’s made available free of charge to propane providers and OEM partners, including Exmark Manufacturing and Kohler.
