Brian Coe received the opportunity to watch his free Lazer Z X-series, zero-turn riding mower be produced at Exmark’s Beatrice, Neb., headquarters.
Owner of Coe Lawn Care in Collierville, Tenn., Coe won the more than $13,000 mower through a random drawing by Exmark on the final day of the 2013 GIE+EXPO show in Louisville, Ky.
In late-November, he flew to Nebraska with his father to visit Exmark where they received an in-depth tour of the company’s production line and testing facilities.
The greatest highlight of the trip, Coe said, was to participate in the manufacturing of his mower on the Exmark production line.
“To see how much research and testing Exmark does on their products was incredible,” he said. “And it was really great to be able to help on the production line as my mower was being built.”
The timing of the new mower worked out very well, too, Coe said. He was in the market for a new zero-turn mower for the 2014 season and the Exmark was one of the brands at the top of his list.
Daryn Walters, Exmark director of marketing, said he was proud the mower could go to an owner-operator like Coe.
“All of us at Exmark are committed to helping landscape professionals like Brian increase productivity and decrease operating costs,” Walters said. “We were honored to host Brian and his father, Gene, in Beatrice, and we’re proud to welcome Brian and Coe Lawn Care into the Exmark family.”
Upon completion of manufacturing, Exmark shipped Coe’s product to him in Tennessee.
