ECHO and Kubota Tractor Corp. entered into a U.S. dealer alliance in an effort to grow their combined sales within the commercial turf and consumer lawn and garden markets. As part of the alliance, ECHO and Shindaiwa will become the preferred brands of handheld outdoor power equipment within the Kubota dealer network. The alliance also names ECHO Bear Cat as a preferred brand of chippers, shredders, log splitters and wheeled trimmers within the Kubota dealer network.
“There is a tremendous amount of synergy between our companies and brands,” said Mike Best, ECHO VP of sales and marketing, and mentioned of the benefit that ECHO and Kubota have parent companies headquartered in Japan. “By leveraging our common strengths, both companies will be well positioned for future growth in the months and years ahead.”
The Kubota dealer network includes more than 1,100 sales and service locations, said Todd Stucke, Kubota VP of agriculture and turf equipment.
“We are excited about the opportunity to bring ECHO, Shindaiwa and ECHO Bear Cat products into the Kubota dealer network,” he added. “These brands are well known in the market and allow Kubota dealers to position a complete line up of products to commercial landscapers and homeowners alike.”
A series of joint sales and marketing programs will be rolled out this year, at which time Kubota dealers can begin expanding their customer product offerings to include ECHO, Shindaiwa and ECHO Bear Cat products.
