Landscape Management (LM), the leading publication (with a history that dates back more than 50 years) for landscape contractors, and Golfdom, the must-read magazine for golf course superintendents that has served the industry for 85 years, have hired two seasoned media professionals.
Bill Roddy, a knowledgeable, accomplished Green Industry marketing professional, has joined North Coast Media as publisher of LM and associate publisher of Golfdom. Carla Kastanis, a seasoned business-to-business (B2B) media sales representative, has joined NCM as national account manager for LM and Golfdom.
Roddy has spent the past 13 years managing some of Melamed Riley Advertising’s largest accounts, including Syngenta and FMC. He was responsible for developing and executing marketing strategies and tactics, and launching and developing brands and products across myriad platforms including events and print, digital and social media. He can be reached at 216-706-3758 or broddy@northcoastmedia.net.
Kastanis fills a newly created position at LM and Golfdom. She brings with her 17 years of B2B media sales and account management experience from roles at Advanstar Communications and Penton Media. Her extensive background in publishing combined with her knowledge of the latest trends in digital and social media will be a winning formula for marketers. She can be reached at 216-363-7923 or ckastanis@northcoastmedia.net.
“Our goal is to continually ensure LM and Golfdom remain atop their audiences’ must-read lists and marketers’ must-partner-with lists,” said Kevin Stoltman, president and CEO, North Coast Media. “Bill possesses a strong marketing, agency and industry background, and Carla is a proven B2B media consultative sales specialist. The media pro duo no doubt will offer LM’s and Golfdom’s loyal and expanding buyer and seller communities top-notch innovation and customer service.”
