For many lawn care company owners, they spend decades building their businesses through long hours, strong customer relationships and local reputations for quality service. When it comes time to step back or retire, protecting that legacy becomes a priority.
Legacy Lawns was established to help business owners do exactly that. Launching this month, Legacy Lawns is a new national lawn care platform founded by Jennifer Jorge and a team of industry leaders with deep experience in growing, inheriting and sustaining service businesses.
The company is launching with five strategic partnerships — King Green, Purple Care, Georgia Lawngrowers, Coastal Turf andPerm-O-Green — bringing together respected regional brands under a shared belief that people, culture and trust matter more than scale alone.
“We didn’t start Legacy Lawns because the industry needed another platform,” said Jennifer Jorge, co-founder and CEO. “We started it because too many great companies disappear the moment the founder steps away. That shouldn’t be the ending of a good story.”
From one legacy to many
The idea for Legacy Lawns originated from a collaboration between industry leaders and King Green, a family-owned lawn care company founded in 1987 by Charlie King. Built on trust, consistency and responsibility to both customers and employees, King Green transitioned into a successful second-generation business under Jorge’s leadership.
“King Green has always been about people — our customers, our employees, and the communities we serve,” said Charlie King, founder of King Green. “I am grateful to have stumbled into lawn care at a young age, to have raised my family in this industry and to have seen the industry grow and expand into something greater than anything I could have imagined. Now it’s time for the next generation of leadership to take it into the next chapter — that is Legacy Lawns. Alongside my daughter, there are incredible leaders from this industry, growing and scaling Legacy Lawns the right way, and having fun while doing it.”
“King Green is our foundation,” Jorge added. “It’s where I learned that success isn’t just revenue — it’s how your people feel coming to work, and how customers feel when they see your trucks pull up.”
As King Green continued to expand, so did the realization: growth without intention can cost everything that made a company special.
From its inception, Legacy Lawns was established with a focus on long-term stability and preservation. Rather than sell, strip down, or rebrand, the founders developed a platform intended to maintain brand identity, support employees and sustain successful local businesses for the future. This approach ultimately led to the formation of Legacy Lawns.
A platform built on trust, not takeover
Legacy Lawns partners with lawn care, pest and turf businesses — often companies that have served their communities for 20 years and more. Each brand keeps its name, leadership and local pride. The difference is what happens behind the scenes.
“We’re not in the business of erasing legacies,” said Benjamin Allen, co-founder and chief systems and implementation officer. “We’re in the business of honoring them. Owners pass us the torch knowing their people, their customers, and their reputation are in good hands.”
Through enhanced employee benefits, ongoing training and support in areas like technology, marketing, finance and agronomy, Legacy Lawns aims to simplify business operations while preserving the unique culture and identity of each partner company.
The company’s guiding belief is simple: Happy employees create happy customers. And that’s how Happy grows.
Growing with the right people
Since forming, Legacy Lawns has partnered with five operators:
- King Green (Georgia, South Carolina, North Carolina)
- Georgia Lawngrowers (Suwanee, Ga.)
- Purple Care (Fort Worth, Texas)
- Coastal Turf (Charleston and Myrtle Beach, S.C.)
- Perm-O-Green (Wichita Falls, Lubbock, Longview, Tyler, Fort Worth, Texas)
Additional partnerships are forthcoming. All employees remain with their respective companies, bringing Legacy Lawns’ workforce to over 200 team members nationwide.
As part of the Purple Care partnership, founder Justin Berg has joined Legacy Lawns as the vice president of the southwest region, leading expansion while investing in people and culture.
“This partnership wasn’t about selling a business,” Berg said. “It was about protecting the people who helped build it.”
A different kind of growth story
Headquartered in Gainesville, Ga., Legacy Lawns provides centralized support to its partner brands while enabling local leadership to remain actively involved in their communities. The company’s approach does not include immediate rebranding or a standardized playbook. Legacy Lawns emphasizes sustainable growth that prioritizes culture and local identity.
“Our goal isn’t to be the biggest,” Jorge said. “It’s to be the place owners trust with their life’s work, and where employees can build a future they’re proud of.”
