What role does technology play in how you interact with or market to clients?
Landscape Professionals
Paul Fraynd
Sun Valley Landscaping
Omaha, Neb.
“Technology helps us build trust at scale — from AI mapping and digital proposals to GPS tracking and automated outreach. It’s not just efficient; it sets us apart.”
Bryan Stolz
Winterberry Landscape and Garden Center
Southington, Conn.
“We’ve seen some of our higher-tech marketing channels steadily become oversaturated, leading to an abundance of noise for prospective clients and increasing customer acquisition costs. To differentiate, we are shifting more of our budget from digital spending to time investments in more traditional relationship building.”
Justin White
K&D Landscaping
Watsonville, Calif.
“Technology plays a key role in tracking our communication and increasing the speed at which we respond. We utilize Aspire to ensure we track and measure how long it takes us to respond to client inquiries and leads. In today’s market, speed to lead is a critical metric for closing more deals.”
Industry Consultants
Marty Grunder
The Grow Group
Dayton, Ohio
“Technology allows me to lead better. I can see and learn a lot without asking anyone. Facts don’t lie, and the way information is processed today makes running a business very objective. I know what to do more of and what to do less of, and people get more done with less, which reduces burnout and improves profitability.”
Jeffrey Scott
Jeffrey Scott Consulting
New Orleans, La.
“’High tech, high touch’ is the name of the game. Technology is used for both marketing to clients and screening them, but high touch is required to pull them in, sign them up and onboard them, all supported by technology, of course.”
Tito Caceres
Bloom Talent Solutions
Coral Gables, Fla.
“One of the biggest game-changers has been automated estimating. I’ve seen companies go from three or four weeks to turn around a proposal to doing it in just a couple of days. That changes how teams are structured, how quickly deals move and, ultimately, how competitive a company can be.”
