Jobber, a provider of home service software, released its latest Home Service Economic Report: Q1 2025. The Q1 2025 edition combines Jobber’s proprietary platform data aggregated from more than 250,000 residential cleaners, landscapers, HVAC technicians, electricians, plumbers and more, with external economic indicators to provide comprehensive insight into the trends shaping one of the fastest-growing and most essential parts of the small business economy, Home Service.
“The Home Service economy is showing encouraging signs of stabilization, even as some uncertainty remains,” said Sam Pillar, CEO and co-founder of Jobber. “Our data shows that demand for services is evolving. Homeowners are prioritizing essential services and value-driven investments, creating strong opportunities for businesses that stay agile, manage costs wisely and continue to deliver exceptional work. There’s real potential ahead for those prepared to meet the moment.”
Key insights from the report include:
- Signs of stabilization amid uncertainty: While inflation cooled and household spending remained steady, elevated interest rates and cautious consumer sentiment continued to limit demand for large-scale, financed projects. As a result, homeowners shifted toward practical, value-oriented services.
- Digital payments hit record high: Digital payments accounted for 47 percent of all transactions in Q1, up from 43 percent a year prior, highlighting homeowners’ growing expectations for ease, speed and professionalism in their service experience.
Home Service businesses experienced mixed results in Q1 2025, with revenue stability driven by smaller, recurring jobs in segments like Green and Cleaning, while larger, discretionary projects in Contracting and Construction continued to face headwinds. A deeper breakdown is as follows:
- Green: Started the year strong, with an 8 percent year-over-year increase in new work scheduled in January. Bookings dipped mid-quarter, but revenue rose 6 percent year-over-year due to bundled services and modest price increases.
- Cleaning: New work scheduled fell 4 percent year-over-year, yet revenue held up thanks to a 5 percent increase in average invoice size, driven by upselling and recurring service models.
- Contracting: Demand for core repair and diagnostic services remained steady, but growth was flat. New work scheduled declined 4 percent year-over-year, and revenue saw a modest 1 percent gain.
- Construction: The segment saw an uptick in project planning with a 4 percent increase in new work scheduled, but revenue declined as many jobs appeared delayed or incomplete, reflecting cautious homeowner spending and seasonal slowdown.
“The Q1 data shows a sector in transition — stable, but still under pressure from high borrowing costs and cautious consumer behavior,” said Abheek Dhawan, senior vice president of strategy and analytics at Jobber. “We’re seeing nuanced shifts of essential services holding strong, while larger projects appear to lag. This kind of segmented, ground-level insight is critical for understanding where the market is heading and how businesses can plan for what’s next.”
To download the Jobber Home Service Economic Report: Q1 2025, visit the company’s Home Service Economic Report webpage.
