Kubota North America revealed at CES 2025 its vision for the future that includes offering more customer solutions across its entire equipment portfolio and providing greater choice — offering diverse powertrain options, better access to data and analytics, improved connectivity and advanced automation. According to Kubota, this approach ensures that the company meets increasing complexities and challenges with more certainty and simplicity.
“What you need to know about Kubota is that we develop solutions with our customers in an innovation cycle that never ends,” said Todd Stucke, president of Kubota Tractor Corporation, and senior vice president, Kubota North America. “That all starts with observing and listening to our customers. From there, we design and build solutions to help our customers overcome their challenges. And we’re never entirely done because we continue to iterate over time and continue the cycle, always listening, and always improving.”
At the show, Kubota showcased a range of equipment offerings across its residential, specialty agriculture and construction segments. Equipment on display includes:
- Smart Autonomous Sprayer – A fully autonomous chemical sprayer that scouts to identify pests and sprays with precision to lessen spray drift and overuse. The result reduces labor and the use of chemicals in the field.
- KATR – The Best of Innovation winner in the CES Innovation Awards 2025 program, the Industrial Equipment and Machinery product category, Kubota’s four-wheeled all terrain, multifunctional robot. The KATR maintains a level cargo deck when working on uneven terrain and can work autonomously or remotely to tackle a range of applications in agriculture and construction environments.
- Smart Plant Imager – Uses advanced robotics and hyperspectral imaging cameras to capture real-time data and insights.
- Within the construction segment, the Kubota KX038-4e electric excavator is a zero-emissions, quiet electric excavator that addresses ventilation, noise, and emissions allowing for work at night, in residential areas or indoors.
- Hydrogen Engine Genset that matches the portable power diesel models but with the benefit of a quiet, clean hydrogen engine, offering a power source choice designed to not sacrificing performance.
- And, within Kubota’s residential segment, a Smart Autonomous Zero-Turn Mower showcasing Kubota’s cooperative technology that facilitates multiple machines working together to complete large tasks and makes it possible to do more with smaller machines, less investment and risk than one industrial-sized machine.
“At Kubota, we believe that truly listening to our customers drives innovation in every aspect of what we call the ‘work loop’,” said Brett McMickell, chief technology officer of Kubota North America. “The work loop — an essential cycle of assessing, analyzing and acting — has always been fundamental to effective task management. With the integration of advanced sensors, AI-driven analysis, networking protocols, automation and robotics, we are enhancing this cycle to be more seamless and efficient than ever before.”
