Bill Bramble
President and owner, WinLAWN, Atlanta
1. What is WinLAWN, and how did you get it started?
We are a locally-owned-and-operated lawn care service. We are one of the top lawn care services in Georgia. We cover all of North Atlanta. We specialize in fertilization. I started the company, I did landscaping all through high school and all through college. I really enjoyed the work, I enjoyed going into a yard full of weeds, doing something about it and then seeing the finished product. I love seeing the smiles on people’s faces when they have a yard they can enjoy.
2. Are you seeing any trends with your customers there in the Atlanta area?
The majority of our customers are residential — probably 65 to 70 percent. I would say the main thing, is the knowledge of the customer. People are internet-savvy. When we get leads that come in, I’ll call Mister and Miss Customer and ask, ‘What can we do to help you? What are you looking for?’ And they already know what they’re looking for and what is needed to do the job. I tell them, you’re right in saying that, but maybe we could try this instead — we have very good results doing it this way.
3. What is your favorite tool to get the job done?
I wouldn’t necessarily call it a tool … my technicians and the people who work for me are the most important thing at WinLAWN. Our technicians and employees, they’re all experienced, they’re all tenured. Ethan’s been with us for eight years. My least-tenured employee has been with me for two years. That’s a rarity in this industry. Having people who know what they’re doing and can engage with the customers — that’s how we get referrals. That’s how we grow the business and get the reputation that we have in the industry and the community. I would say without question, my employees are the most important thing that we have.
4. Do you have a most memorable day at work?
I look back to the beginning of the company. It takes a lot of preparation to start a business, and I knew what I was doing when it comes to landscaping. But, when it all comes together, and you’re at the point where I’m driving this brand-new, beautiful spray truck when I pull up to that first yard and spray it, finish it off, and look at it. Just the feeling of that moment. And then every day after, we’re just growing the business, getting new customers. But I always go back to that very first day — that was a great day.
5. What do you and your family do for fun?
I’ve got a 13-year-old daughter. When I’m not here, I’m with her, it’s a great thing. She is a motivating factor in my life. I kid with people, my goal in life is to be Noah Bramble’s dad. She’s a great kid. She does well in school. Right now, we’re going through a cards phase … we play a lot of Uno.
